Posts

Showing posts with the label aspiration

Digressions & Confessions

Image
I love Netflix.  I love that feature which makes the next episode come on right after one finishes –  and in 5, 4, 3, 2, 1 – before you can finish the thought “should I watch another episode?”, the theme song is already playing.  A computer code has helpfully made the decision for you. If you believe in signs, the fact that the next episode has already started – well, that’s a sign as clear as the neon one screaming ‘SALE SALE SALE!’ in a trendy shoe shop. It tickles me how our minds work.  Unconsciously always on the lookout for affirmation for what we want – like a text message from JustEat (a life-altering food delivery app in the UK) asking you to “put your feet up and just order in!” – just what it takes to assuage that tiny bit of guilt about eating unhealthy or overspending on food.  “But it’s a sign!” I mean, of course, not really. It is more of a marketing gimmick but then we’ll believe what we want.  While I’m confessing, he...